SP JAIN'S EVENTS

SP Jain Singapore recently hosted a business conclave on Friday, 6^th December, on the topic ‘AI-Driven Marketing Ecosystems.’

The event started with Rashmi Udaykumar, Head of Campus at SP Jain Singapore, offering a warm welcome and sharing an overview of the school’s milestones and corporate partnerships. Serial entrepreneur and bestselling author Eric Lam then delivered an insightful keynote, followed by Dr Tristan Chong’s presentation on his research exploring the role of evolutionary theory in AI-driven marketing ecosystems.

The conclave also featured an engaging panel discussion with industry leaders, who provided valuable insights into the rapidly evolving AI marketing landscape. The panellists included:

• Guneet Singh - Founder, Stealth startup | Marketing leader at Google, Microsoft, and Samsung Electronics
• Kishore Parthasarathy - Director, Marketing Science, Meta
• Mihika Srimal - Pediatric Innovation Lead, Pacific Asia, Abbott Health
• Sumeet Wadhwa - Global EV and Growth Unit Director, Castrol & BP Lubricants

The event highlighted several key insights and takeaways, including the transformative role of Generative AI in driving exceptional outcomes and creating "Audaciously Desirable Offerings" (ADOs).

Attendees gained a deeper understanding of the key players in the AI marketing ecosystem and its continuous evolution. Additionally, industry experts provided valuable perspectives on the future of AI-driven marketing, discussing disruptive innovations and outlining strategies for businesses to stay competitive in a rapidly changing landscape.

The session was a blend of inspiration and intellectual stimulation, sparking engaging conversations and offering fresh insights. We are excited to organise more events like this and keep driving innovation in AI-driven marketing.